From Pressure to Profit: How LANCK Telecom Enables Growth in APAC

Rising A2P SMS prices, the rapid growth of OTT channels, per-minute billing, and Origin-Based Rating (OBR) are reshaping how communication services are delivered and monetized. At the same time, persistent fraud risks such as Artificially Inflated Traffic (AIT) continue to undermine margins. For operators, aggregators, and platforms, this combination of pressures creates both challenges and opportunities.

So what does it all mean in practice? Let’s look at what’s changing in APAC—and, more importantly, how the right solutions can turn these pressures into sustainable growth.

What’s Driving Change in APAC?

Costs, traffic patterns, and risks are moving quickly in Asia, creating a new operating environment.

Soaring Costs

Since 2021, international A2P SMS prices have almost doubled, with around 90% of operators raising fees—some by more than 100%. APAC rates vary sharply, from ~$0.20 in Indonesia to fractions of a cent in China, versus just ~€0.04–0.05 in Europe. The result is clear: traffic migration is more common in Asia, while in Europe lower SMS costs mean enterprises continue relying on traditional messaging.

At the same time, many markets have shifted voice from per-second to per-minute billing. This inflates the cost of short calls, pushing up enterprise spend without improving outcomes. OBR adds another layer of pressure, complicating rating and routing, increasing exposure to CLI manipulation, and fueling disputes that can squeeze already thin margins.

OTT Growth and the Monetization Gap

Traffic is moving rapidly to new channels. RCS, Voice OTP, and OTT platforms like WhatsApp, Telegram, and Viber are gaining ground, with enterprise messaging in APAC growing ~51% in 2024. By 2028, OTT business messaging could rise from ~100B to ~375B messages, while A2P SMS revenue may fall by up to 32%.

Around 1.3T person-to-person voice minutes have also shifted into calling apps. Enterprise voice, however, remains steady for OTPs, IVR, notifications, and automated systems.

For operators, OTT often leaves them monetizing only the underlying data—typically bundled into subscriber plans. Without an omnichannel strategy, wallet share falls and core voice and messaging platforms go underused.

OTP Voice Traffic Challenges

Short-duration traffic such as flash calls and PIN-to-Speech is expanding fast in APAC but remains difficult to classify and monetize. The challenge is twofold: blocking such traffic risks service gaps for enterprises, while monetizing it requires precise detection and reliable delivery. Deciding whether to treat these calls as a fraud risk or a revenue opportunity has become a daily dilemma for many providers.

Fraud and Revenue Loss

AIT drains ~5% of global traffic and up to 40% in some markets, costing brands ~$1.6B each year. AIT and other risks affect all market players, distorting analytics, inflating costs, and undermining trust. Enterprises often dispute or withhold payment for entire invoices when manipulated traffic is detected, even when much of it is legitimate. The result is daily revenue erosion, strained relationships, and growing regulatory scrutiny.

Operational Load

In price-sensitive corridors, relying only on SMS drives up cost per delivery, making it harder to stay competitive. At the same time, each country applies its own rules for sender-ID registration and whitelisting across SMS, RCS, and OTT. Adding to this, providers must maintain 24/7 monitoring, fraud checks, and ongoing testing. Together, these demands create operational complexity and rising strain on teams.

Enterprise Expectations

Enterprises now expect delivery that is cheaper, API-integrated, and still reliable. That means providers must modernize platforms, maintain service quality under cost pressure, and balance efficiency with the flexibility enterprises demand.

Drive Growth with LANCK Telecom Solutions

Competing in APAC requires more than sharp pricing. To help providers stay competitive, LANCK Telecom addresses this with solutions built around several focus areas.

Trusted Partnerships, Greater Flexibility

We prioritize long-term stability over short-term margin gains. That means securing high-quality routes, keeping disputes under control, and ensuring predictable billing.

Quality routing: Direct interconnections, 0-hop and CLI-certified routes, and OBR-aware logic. A hybrid 10-point QA framework with real-time monitoring resolves issues in under 10 minutes, ensuring stable quality and reducing disputes.
Traffic management outsourcing: Allowing partners to offload 80%+ of volumes under SLAs, quality guarantees, and 24/7 support. This decreases operational strain and allows teams to focus on growth.
Flexible billing: Tiered, flat-rate, or delivered-based models align costs with real results, helping partners stay competitive even when prices rise.

Various Channels for Optimized Delivery

Enterprises now expect multiple ways to connect with customers, and LANCK Telecom delivers it.

Omnichannel mix: RCS, 2-Way SMS, Voice OTPs (flash calls, PIN2Speech), OTT messengers, and more—ensuring enterprises can reach customers through the channel that fits best.
MNP and validity lookups: Identifying the correct serving network ensures tailored delivery, improves billing accuracy, and keeps routing efficient.
Cascade delivery: Once filtered, traffic is routed in the most economical order—with SMS used last as a safety net fallback. The sequence of channels can be customized to partners’ specific needs. In practice, this raises delivery rates up to ~99% and reduces costs by 15–25%.

Service Diversification

As wholesale margins shrink, LANCK Telecom expands growth opportunities for partners through roaming and eSIM services.

Roaming and eSIM solutions: With eSIM-capable smartphones, wearables, and IoT devices expected to double by 2028 (+590M), demand is accelerating. LANCK Telecom enables partners to capture this growth with multiple go-to-market models, white-label or reseller, making it easy to launch eSIM alongside existing services.

Advanced Detection and Control

LANCK Telecom protects partners’ revenue and enterprise trust with award-winning, AI-driven fraud prevention built directly into its services.

AI-driven Fraud Management System (FMS): LANCK Telecom’s FMS blocks AIT, Wangiri 2.0, PBX hacking, grey routes, stretching/short-stopping, and smishing with >99.8% accuracy—preventing >$200K in fraud charges for partners daily.
OTP voice traffic detection: The system has also advanced significantly in detecting and managing OTP voice traffic, including flash calls and PIN-to-Speech, turning a difficult challenge into a controlled, transparent process.

The Comprehensive Approach

No single measure is enough. The best results come by combining every channel into a unified solution. LANCK Telecom treats voice, SMS, OTT, and emerging delivery methods not as separate options but as parts of one complementary ecosystem. Shorter chains and clean routes raise conversion, while omnichannel orchestration lowers cost and operational load.

We help partners turn market pressure into growth with complete, practical solutions.

Why LANCK Telecom in APAC?

Solutions only succeed when backed by local expertise, strong partnerships, and proven execution. LANCK Telecom brings all three together across Asia.

Deep local expertise: With teams on the ground and connections with leading regional operators, LANCK Telecom combines regulatory fluency, cultural awareness, and fast response. This ensures solutions align with local market realities while delivering consistent quality.
Dedicated support: Every partner is supported by experienced managers who provide practical, tailored assistance. Regional knowledge helps remove blockers, accelerate execution, and build long-term, transparent relationships.
Recognition and trust: LANCK Telecom’s leadership is recognized worldwide with multiple industry awards for service quality and fraud prevention, including Asia Regional Voice & SMS Operator of the Year (CC-Global Awards). Full compliance GLF Code of Conduct compliance and ISO/IEC 27001 certification further underline our commitment to excellence.

Partner with LANCK Telecom

Across APAC, operators and aggregators face different challenges—but both need to protect revenue now and unlock sustainable growth. LANCK Telecom helps operators with direct interconnections, award-winning fraud prevention, and managed traffic operations that cut overhead without sacrificing quality. Aggregators and platforms gain flexibility through corridor-based offers, bundle deals, and reliable delivery for enterprise and call-center traffic.

Backed by deep local expertise and global recognition, we bring stability and innovation together. With LANCK Telecom, you have a partner capable of turning today’s market pressures into tomorrow’s opportunities.

Ready to transform your telecom operations?