Expanding African Operations: LANCK Telecom Opens New Office in Kenya

LANCK Telecom has long since been a global player in the telecom industry, offering top-notch voice and SMS termination services, cutting-edge fraud protection, and roaming solutions. We have an established network of over 200 direct 0-hop routes, giving us a strong global footprint. In Africa, we already have 89 direct voice interconnections and 49 direct SMS interconnections, covering the continent from Senegal to Ethiopia.

We’re now expanding our operations in the region by opening a new office in Kenya. By teaming up with strategic local partners, LANCK Telecom looks to grow alongside this rapidly developing region. 

To learn more about the African telecom industry, we reached out to our Sales & Procurement Manager (Global Messaging) in Kenya, Zipporah Kiarie. She offered her insights on recent developments, the current landscape, and what the future holds.

African Telecom Industry: Current Landscape

The telecom sector in Africa has seen remarkable expansion over the past few years, becoming the fastest-growing mobile market globally. With over 489 million mobile users across all of Sub-Saharan Africa, it is quickly aligning with global trends through increased mobile penetration.

Developing Telecom Services in Africa

LANCK Telecom is actively engaged in the African telecom market by developing strategic partnerships with local vendors to boost service delivery and establish direct connections with regional providers in countries such as Nigeria and Ghana. This strategy enhances service quality and enables us to offer competitive rates. By partnering with international carriers and local telecom providers, we ensure high-quality traffic termination and offer tailored services that meet the specific needs of the African telecom market. 

LANCK Telecom’s Unique Approach

Another area where we excel is in our advanced Fraud Management System (FMS), which combats voice and SMS fraud, including IRSF schemes, Wangiri 2.0, A2P bypass, Smishing, and many others. By leveraging machine learning algorithms and big data analysis, our FMS ensures 99.99% accuracy in detecting and preventing fraudulent activities in real time. This not only secures our network but also protects our clients and their customers. We aim to restore confidence in communication channels through our “Free to Partners” approach, which enables us to maintain excellence in all the services we provide. 

It’s also exciting to see our efforts recognized – we were named “Africa Regional Operator of the Year” at the 2022 GCCM awards, and we’ve been shortlisted for other big industry awards like “Best African Wholesale Carrier” at the Global Carrier Awards.

Strengthening Local Ties

Maintaining a presence in Africa plays a critical role in fostering effective partnerships. By engaging directly with local partners, deeper connections can be established, allowing for more informed and culturally relevant conversations.

This presence not only enhances the decision-making process but also builds confidence in our commitment to the region. Having a representative on the ground who understands and is rooted in the local context strengthens business relationships and expedites collaborations.

Opportunities and Future Growth

Growth in the African telecom industry is expected to stem from increasing inclusivity in mobile connectivity and significant investments in advanced infrastructure. LANCK Telecom does its part by leveraging global partnerships and cutting-edge technologies to deliver reliable solutions.

Additionally, we’re committed to engaging with policymakers to advocate for supportive regulations that can further accelerate industry growth. By actively participating in industry events and developing a deep understanding of regional challenges, we aim to help drive digital transformation and maintain Africa’s competitiveness in the global telecom market.

We’re dedicated to enhancing service quality and accessibility in Africa. Our general global coverage combined with myriad direct interconnections ensures seamless and reliable communication across the continent. 

Discover how LANCK Telecom can elevate your connectivity solutions, and feel free to reach out to Zipporah if you would like to learn more about our services and partnerships in Africa.